These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.
In its Australian supermarkets business, the company introduced a number of new products including sweet Solanato tomatoes, sweet crunch lettuce and ripe stone fruit peaches and nectarines.
In FY, the company opened 11 meat serveries providing specialty fresh meat cuts and specialist advice; Woolworths strengths and weaknesses 91 new bakeries to broaden its range in Woolworths strengths and weaknesses style breads, patisserie and premium cakes.
Woolworths is also trialling a new premium deli counter concept and has added 38 speciality cheese counters with the potential to roll this out to stores.
During the reporting period, the company opened 34 Australian Supermarkets, a net increase of 25 stores, bringing the total to stores. In its liquor business, the company opened 16 15 net Dan Murphy and 38 14 net BWS stores during the reporting period.
In FY, there were 1, liquor outlets. The company has been introducing marketing campaigns to enhance its customer base.
Multiple retail formats and banners Woolworths operates its retail business under various banners. Its supermarkets chain operates under Woolworths brand and operates stores in Australia; and under the name of Thomas Dux, a specialty grocer, operating 11 supermarkets in the country.
Multiple store formats enable Woolworths to cater to specific needs of a large audience. Also, the multi-format strategy ensures relative resilience. For instance, when consumers are trading down, discounters are the preferred choice and as the economy recovers, specialty retailers are expected to benefit.
Efficient supply chain management Woolworths had transformed its supermarket supply chain through the implementation of various systems including StockSmart distribution center forecast based replenishmentAutoStockR store forecast based replenishmentwarehouse management and transport management.
The company has been actively transferring this intellectual property across the Woolworths Group. This enabled the NDC to increase the order processing capacity and reduce costs.
The company implemented various initiatives to strengthen its supply chain management and gain financial benefits. The company is applying its Project Refresh expertise across other businesses to improve operating efficiencies and generate cost savings.
Project Refresh was launched in to improve business efficiency processes and business restructuring programs. Woolworths is also expanding its global sourcing and international logistics capabilities. This is a key advantage in the current economic conditions when revenue growth cannot be assumed and is tough.
Extensive private label portfolio offering Woolworths has built a strong portfolio of private labels. The demand for private label product range is increasing.
The private label products have also recorded good levels of repeat purchase. Sales of Home Brand continue to increase as customers opt for more budget-friendly products. Other brands such as Select, Freefrom, Naytura and Organics have also gained strong customer acceptance.
The launch of the Macro Wholefood Market range in Supermarkets in FY also led to strong sales and positive customer feedback. The company expanded its Macro Wholefoods Market range and continued the development of its Select and Home Brand products. Consumers increasingly prefer to shop private label brands as they are cheaper than the national brands and they are looking for value.
This behavior has been observed in Australia with shoppers increasing their store repertoire. Woolworths has an established presence in the private label market Therefore, Woolworths is well-positioned with a strong portfolio of private label brands to increase revenues and profitability.
Weaknesses Significant reliance on the Australian market Woolworths is significantly dependent on its domestic market, Australia, for most of its revenues. In FY, the company generated Although the company has its presence in New Zealand, it generated a meager 7.
Woolworths may be substantially affected by the political or cultural changes that occur due to the geographical concentration in Australia. Woolworths has been focusing on the online retailing to increase its sales.
It has been investing in development of divisional websites to enhance customer usability. For instance, it launched BIG W online site in As of FY, the BIG W transactional app was downloaded more thantimes and used monthly by more than 80, customers. To further strengthen this business, in SeptemberBIG W launched a new website to enable its customers to download eBooks to their mobile devices.
Most recently in AprilMasters announced its plans to build 11 stores in South Australia over the next six years. Masters opened its seventh store in Western Australia at Brighton in April Masters store at Brighton will offer a variety of big brand appliances, kitchens, paints, and garden range.
New home improvement stores are likely to help Woolworths in strengthening its business in Australia.Further, Woolworths’s financial strengths and weaknesses are identified. The potential growth prospects for Woolworths, the future of the food and staples retailing industry, and the risks versus the benefits of investing in Woolworths are all considered to determine whether Woolworths is srmvision.com Strengths & Weaknesses Consult the following resources.
Articles will provide an outside perspective on the how the company works and performs and issues such as customer srmvision.com › Colorado State University Libraries. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Woolworths: 1.
Woolworths is a pioneer and among the oldest companies to introduce the modern retail trade model. Ford: Strengths, Weaknesses, Opportunities, Threats A SWOT analysis is a look at a company’s strengths, weaknesses, opportunities, and threats, and is a tremendous way to gain a detailed and thorough perspective on a company and its future.
Fresh of an shaky third quarter earnings report, in which the company reported a fall in revenue and srmvision.com · The Company Woolworths Holdings is an investment holding company listed on the Johannesburg Stock Exchange that operates through three wholly owned subsidiaries, Woolworths (proprietary), David Jones and Country Road Group, as well srmvision.com · Introduction A SWOT analysis is an organizational plan used to determine the strengths, weaknesses, opportunities, and threats for a particular company or organization.
A SWOT analysis is typically used when an organization is involved in a new project or business srmvision.com://srmvision.com