Nearly 70 percent of the Gross National Product of the United States and other industrial nations can be traced to services Lovelockwhile up to three-quarters of those employed in some countries labor in service sector occupations Bateson Scholars and researchers have given significant attention to how the marketing of services differs from the marketing of goods Berry ; Sasser ; Zeithaml, Berry and Parasuraman ; etc.
Dramaturgical analysis is a theory first developed by a man named Erving Goffman and sociologists have used this theory of social interaction to try and explain why we do what we do by means of comparing us to actors in a theatrical presentation.
As we all know, major productions have a lot going on internally and externally, just like our lives but in this case productions come with: In this website I will describe each of these terms and how they are used in context for dramaturgical analysis. It is easy to see that most productions like movies, television shows, and even plays have an overall theme and point to it; if they did not come along with said things it would be meaningless nonsense with no relevance or point to it, just like Erving goffman dramaturgical analysis of social interaction lives.
Be it at work, school, in front of friends or family, we are all putting on presentations of ourselves that can be best fitting for that particular environment — in short we all act differently for each and every situation we are in.
Picture of Characters on hit T.
Roles are like our statuses, for example people can be: Directors and Producers Every good production has a good Producer and Director behind the scenes telling the actors what to do and how to do it.
They give us tasks and purpose with set goals and ideals that we need to carry out regularly as faithful people. In the workplace, directors and producers are the people who run the company. They are the entrepreneurs, presidents, vice presidents, chief executive officers, and board members who carry out the tasks of getting all the employees Actors below them to carry out the business plan in an effective nature.
The same thing in school, as students the teachers, principals, professors, deans, counselors, and maybe even the knowledge we gain serve as our directors and producers — each of them guide us for success in the role we choose to participate in. For example, if you are a student in the class room, the teacher is the main character.
The focus is on them because they are instructing you and giving important information that is necessary for class. People pay attention and watch and listen to what you say because the information you are giving is very valuable to them no matter what the situation is.
Back-Up Characters Just like we already know, back-up characters are the filler in a theatrical presentation. If a teacher is the main character for the class, speaking and discussing the criteria the whole time, the students can be regarded as the back-up characters, just filling in spaces in the classroom.
Back-up characters are important though, no matter how minor their role is. They provide the necessary filler and potential for more interaction to take place in a set, at least more than what would be present if only main characters were in the production all of the time. Picture of Main Characters in T.
What is a character without a costume? The way we dress and what we wear are regarded as costumes when using a dramaturgical analysis because our attire is highly influenced on different situations. Examples of this include: If you are having an interview for a job that you want, most people will not go into it wearing everyday jeans and a t-shirt.
We dress to impress, we put on our best costume and play the role of an actor trying to get a job that they themselves think they are qualified for; during the interview most people will speak quite differently from their usual demeanor, using a well-rounded vocabulary and little if any curse words or profanity.
Costumes set the actors aside from one another. Costumes are what are most apparent and obvious for first impressions and can show much of the internal thought processes of individuals regardless of the situation. For example, students at a university may regularly go to class dressed in sweatpants and a sweatshirt for comfort.
For example, if we were to look at a play in a classroom or school and use dramaturgical analysis we would see the props as: All of those items are used by the students and faculty actors on a regular basis that form and make-up the entire presentation of school. In the business place, like a retail store, we would see props as: Scripts Scripts are documented verbal replies and statements that actors say while acting.
While most of our conversations in life are not premeditated, rather improvised, people that are engaging in conversation have a pretty good idea of what they want to say and how they want the verbal exchange to go overall. A few literal examples of scripts are when: May I take your order?
However, like we discussed earlier, these are snot the only ways to interpret a script. Front Stages and Back Stages Front stages are defined in dramaturgical analysis as the place where we, as actors, play our part.
Back stages are any of the other places besides the place where we act that our audience does not see us. In school and in class, as actors we sit and pay attention, listen, and ask questions on the material — this is our front stage behavior.
Back stage for school, like when we go home, we sit or lay on the couch, turn on the television and think no more about our school studies.
The reason we act so very differently while on our front stages and back stages is very same reason we are considered to be actors and we can use the method of dramaturgical analysis in the first place.
When we are on front stage, putting our acting skills to the test and trying to show our audience how well we can present ourselves. Our reputation and credibility relies on how well our performance is.A dictionary defines sociology as the systematic study of society and social interaction.
The word “sociology” is derived from the Latin word socius (companion) and the Greek word logos (speech or reason), which together mean “reasoned speech about companionship”. How can the experience of companionship or togetherness be put into words or explained?
Both Erving Goffman and Arlie Hochschild have made notable contributions to the sociological study of interaction. According to Erving Goffman’s The Presentation of Self in Everyday Life, interaction can be explained through a dramaturgical model.
The Presentation of Self in Everyday Life is a sociology book by Erving Goffman, in which the author uses the imagery of the theatre in order to portray the importance of human social interaction; this would become known .
Dramaturgical analysis is the study of social interaction in terms of theatrical performance.
Unlike actors though, who use a script telling them how to behave in every scene, real life human interactions change depending upon the social situation they are in. Erving Goffman's term for the study of social interaction in terms of theatrical performance presentation of self Erving Goffman's term for a person's efforts to create specific impressions in the minds of others.
Dramaturgy. Sociologist Erving Goffman developed the concept of dramaturgy, the idea that life is like a never-ending play in which people are srmvision.comn believed that when we are born, we are thrust onto a stage called everyday life, and that our socialization consists of learning how to play our assigned roles from other people.